Snickers is one of world’s most consumed chocolate bars. They also remind us that we’re not really ourselves when we’re hungry. They’ve cleverly crafted the phrase, “Hungry? Grab a Snickers.” Well, to that tune, Snickers went around NYC to find where people have “failed” throughout the city.
They awesomely placed stickers calling out these “fails”
How cool!
Source: Adweek.com
CREDITS
Client: Snickers
Agency: BBDO New York
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Senior Art Director: Bianca Guimarães
Senior Art Director: Florian Marquardt
Senior Art Director: Fernando Mattei
Senior Copywriter: Rodrigo Linhares
Photographer: Billy Siegrist
Managing Director: Kirsten Flanik
Global Account Director: Susannah Keller
Account Director: Joshua Steinman
Account Manager: Dylan Green
Group Planning Director: Crystal Rix
Senior Planner: Alaina Crystal
